the awareness campaign by DSP leveraged gyroscope to shake off the clutter and helped users learn about Index Funds; the ad garnered 7X CTR above industry average

what DSP wanted:

to spread awareness among potential customers about Index Funds

to create a high-impact ad campaign that wouldn't get lost amid the clutter of other finance-related communication

to increase reach & engagement with a short and minimalistic user journey, covering all details about Index Funds

execution

The scroller banner appears from the bottom of the screen, showing a magnifying glass visual with the copy: “Looking for the best fund?” to raise the user’s curiosity. Once the scroller exits the screen, a small sticker tab pops out from the right of the screen with a similar visual.
After clicking any one of them, the user sees a word cloud of various fund names that animatedly pop up on the screen, with the message: “Finding the best funds?” Below the word cloud, the user is prompted: ‘Shake your phone to keep it simple.’
Once the user shakes their mobile phone, the word cloud breaks and the clutter fades away, revealing the copy ‘Till you find the best funds #Let’sIndex.’ Below the creative, the user sees a blinking button that says, 'Why Index Funds?'
Once the user taps the button, they are shown a list of 6 reasons motivating them to consider Index Funds as an investment option. At the bottom of the final screen, the user taps on the CTA button: “Start with Index Funds” which directs them to the DSP` landing page where they can invest in the easy and best solution - Index Funds.

results

reach

~ 5 MN

users

engagement rate

1.4% *

*(i.e. 7X above 0.2% industry standards)

testimonial

Yogesh Apte

Manager, e-Business, DSP Asset Managers, India

“Our mobile campaign creatively introduced users to Index Funds. Using animation and mobile sensors, the ad presented different investment options and asked users to shake their phones and clear the clutter to find the easy and right option - Index Funds. The interactive and innovative campaign was strategically relevant to our communication, which resonated with our audience. Working on this campaign with the mCanvas team has been an absolute pleasure!”

Puretech Digital, India

“Our aim was to communicate the key messaging of the DSP brand, as part of their ongoing awareness campaign, ‘Let’s Index.’ By understanding the brand, product and audience, we created an innovative, concise and minimalistic customer journey with content, animation and phone sensors to deliver a truly immersive experience. We’re glad our collaboration with mCanvas has been a memorable mobile experience, which worked well with our audience.”

amplify your campaign objectives with mCanvas’ mobile ads

don’t be shy, say hi

“I agree that I may be contacted for a follow-up and offering of products via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy”.

Thanks for your message, we will reach out to you soon.

case study