brand
agency
campaign
vertical
solution
promote the release of its upcoming film Rashmi Rocket
leverage branding solutions on mobile to create awareness about the archaic gender test that female athletes were subjected to, in an innovative manner
expand its reach in USA, Canada, and Australia
format
tech used
targeting
reach
2 mn
engagement rate
3.5%*
avg time spent
8 sec
*(over 17X higher than the industry average)
unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second 6% higher than Oracle Moat’s industry benchmark
impressions where the ad surface was 100% on-screen for any period of time 26% higher than Oracle Moat’s industry benchmark
length of time in seconds that an ad has been active and In-View 15% higher than Oracle Moat’s industry benchmark
Director - Global CLM and Revenue growth
ZEE5 Global
We are bullish about creating the very best ad experiences for our audience. mCanvas shares this vision, and the resulting mobile ad for Rashmi Rocket achieved over 17X higher engagement rate. This is goes to show that regional targeting, integrating the right technology and creativity are what make for powerful and effective mobile branding ads.
Associate Director - Digital Marketing
ZEE5 Global
What really makes this mobile campaign special is that we took the audience on a memorable journey to make a deeper impact. We built awareness about the realities of female athletes with a live poll within the ad, and enabled users to physically walk in the footsteps of the protagonist, providing a memorable, immersive ad experience.