see how Yahoo Mail achieved >4% engagement rate while promoting its free 1000 GB storage feature with gamified mobile ad

case study

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see how Yahoo Mail achieved >4% engagement rate while promoting its free 1000 GB storage feature with gamified mobile ad

brand

Yahoo Mail

campaign

Yahoo Mail 1000 GB Storage

vertical

e-commerce

solution

engagements

region

Singapore

Yahoo Mail wanted to:

build awareness about the free 1000 GB storage it offers within its app

ensure users that they would never have to worry about storage shortage in their mailbox

mCanvas’
branding solution

format

interstitial

targeting

male and female,
25 - 45 years of age

how the campaign was executed

with mCanva's in-app mobile ad format – interstitial

through an interactive game that encouraged users to engage with the ad, thereby creating strong recall

execution

the interstitial mobile ad informed users that they did not have to delete important emails to free storage space.
the campaign challenged users to tap on the notification bubbles on the screen within 10 seconds to gain more storage. the messaging in the bubbles were notifications they would typically receive when their mailbox storage is full. bursting these bubbles helped users gain more gigabytes of storage.
the closing screen featured the CTA ‘Download Now’ that directed them to the phone’s app store where they could proceed to download the app.

results

0.8 mn

users

reach

4.7%

engagement rate

>13 sec

average time spent

12%

MoM growth for Yahoo Mail installs

campaign performance data

top 5 devices as per engagement

top 5 mobile apps
as per engagement rate

testimonial

Zen Leow

Consumer Marketer,
Yahoo Southeast Asia

we wanted an incredibly creative way of showcasing the extra 1000 GB of storage we offered within the app. mCanvas helped us elevate our campaign narrative with a gamified concept that resonated with the audience. in fact, the 4% engagement rate is testament to the effectiveness of mobile branding ads in achieving campaign objectives.

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amplify your campaign objectives with mCanvas’ mobile ads

don’t be shy, say hi

Thanks for your message, we will reach out to you soon.

case study

see how Yahoo Mail achieved >4% engagement rate while promoting its free 1000 GB storage feature with gamified mobile ad

Yahoo Mail

Yahoo Mail 1000 GB Storage

e-commerce

engagements

Singapore

Yahoo Mail wanted to:

mCanvas’ branding solution

interstitial

male and female, 25 - 45 years of age

how the campaign was executed

execution

results

users

campaign performance data

top 5 devices as per engagement

top 5 mobile apps as per engagement rate

testimonial

Zen Leow

also view

amplify your campaign objectives with mCanvas’ mobile ads

don’t be shy, say hi

mCanvas’
branding solution

male and female,
25 - 45 years of age

top 5 mobile apps
as per engagement rate