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See How OnePlus Reached 12 million Users in 75 minutes With mCanvas’ Live Streaming Video Format to Launch Its New OnePlus 9 Series

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brand

OnePlus

campaign

OnePlus 9 Series Launch

vertical

consumer durables

industry highlights

the online live streaming industry has grown 99% between April 2019 and April 2020.

63% of people between the ages of 16- 34 regularly consume live streamed content

live content earns 27% more minutes of watch time per viewing, nearly 6 more minutes as compared to video on demand.

what OnePlus wanted

the objective

promote the launch of the OnePlus 9 series: 9, 9 Pro and the OnePlus Watch

inform consumers about the three products and their features

add to campaign reach other than YT and drive more traffic to the launch

our solution
outstream video

how
  • promote the launch with a live video broadcast leveraging mCanvas’ ‘streambox’ video ad format
  • non-intrusive and natively positioned to provide users with a seamless experience on small screens
  • companion banner directs traffic to product lauch
why
  • incremental reach
  • innovative way of showcasing a product launch
  • mobile-first approach
  • generates industry disruptive results
  • directs traffic to the product launch via companion banner

mCanvas’
branding solution

format

streambox

tech used

live streaming

targeting

time targeting

campaign details

execution

  • scrolling through premium partner websites and apps, mCanvas’ streambox ad appeared on the screen natively, featuring a live video broadcast.
  • users could then watch the 75-minute video ad experience on their mobile phones. Below the ad, a custom-skinned banner featured relevant branding and key visuals.
  • the CTA ‘Watch Now’ directed users to the brand’s YouTube channel where they could watch the live event.

results

reach

12 mn

users

video views

3 mn

View

VTR

25%

outbound clicks

6,324

clicks

campaign performance data

top devices as per engagement
top devices channels as per engagement

top 5 websites and cities as per engagement rate

Rahul Datta

Media Specialist (Brand & Performance Media)
E-commerce | Product Marketing

For the launch of OnePlus 9, 9 Pro and Watch, we were on the lookout for an ad that would break the norm and create intrigue among our audience. mCanvas’ Streambox ad format was the best fit for the video launch. Their excellent team pulled all the stops to deliver this campaign and we are ecstatic about the exceptional results.

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