case study

← back to all case studies

see how CoinSwitch Kuber integrated all of mCanvas' solutions to reach 13.3 million users across India

share

brand

CoinSwitch Kuber

campaign

say hello to india's favourite crypto app! - CoinSwitch Kuber

vertical

BFSI

what CoinSwitch Kuber wanted

the objective

communicate that CoinSwitch Kuber app allows people to invest in any kind of cryptocurrency with as little as ₹100

spread awareness that investing in cryptocurrency is easy, accessible and non-risky

promote app downloads and create a lasting brand recall

our solution
engagements + video views + clicks

how
  • promote expandable with an interactive experience through sticker, scroller and interstitial formats
  • promote interactive video experience through streambox
  • promote app downloads through spotlight
  • run our ads on premium mobile websites and apps
  • educate and provide info about ease of investing through CoinSwitch Kuber
  • promote app installs through CTA
why
  • higher click-through rate via app downloads
  • incremental reach
  • interactive campaign allows for higher brand recall
  • generate positive opinion on crypto

mCanvas’
branding solution

format

sticker + scroller + interstitial
streambox
spotlight

tech used

gyroscope and accelerometer

targeting

pan india

execution

solution – video views

  • the streambox format runs the ad on auto-play and auto-mute.
  • the companion banner communicates to the users about the interactivity of the ad.
  • the overlay intrigues with a multiple-choice question on minimum amount required to invest in Bitcoin. The choice determines the answer as right or wrong.
  • if the user does not interact for 5 seconds, the right answer is auto showcased.
  • the final banner appears with the brand tagline, logo and CTA ‘download app’

solution – clicks

  • the spotlight format appears as the user scrolls through content.
  • the ads messaging appears in the large format prompting users to click on the ‘download app’ CTA to get started to on investing in cryptocurrency.
  • the ad was non-intrusive and could continue scrolling if the user did not want to interact with the ad

results

engagements

reach

2.6 mn

users

CTR

3.15%*

avg time spent

11.5 sec

*12 times higher CTR as compared to the 0.25% industry average for standard mobile banners

video views

reach

7.3 mn

users

VTR

22.75%

clicks

reach

3.4 mn

users

CTR

2.2%*

*8 times higher CTR as compared to the 0.25% industry average for standard mobile banners

campaign performance data

top devices as per engagement
top channels as per engagement

top 5 websites and cities as per engagement rate

Mayukh Bardhan

Digital Marketing Manager
CoinSwitch Kuber

" it was a privilege to carry out the campaign for CoinSwitch Kuber. we creatively presented the brand message and also turned around users’ opinion on cryptocurrency – one from apprehension to that of downloading the app to invest. "

also view

case study: how Idea Cellular Limited got fans to video chat with Mallika Dua

case study: see how JK Tyre reached 6.1 million users across India with a geo-targeted, voice-enabled lingual mobile ad

case study: heres-how-liberty-general-insurance-guided-users-to-buy-the-perfect-car-insurance-using-an-innovative-mobile-ad.php

case study: how Idea Cellular Limited got fans to video chat with Mallika Dua

case study: how Reebok got thousands of women to jump using innovative motion sensors on mobile

case study: heres-how-liberty-general-insurance-guided-users-to-buy-the-perfect-car-insurance-using-an-innovative-mobile-ad.php

amplify your campaign objectives with mCanvas’ mobile ads

don’t be shy, say hi