case study

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see how Dermatix® mobile ad achieved more than 15 times the engagement rate while promoting its Dermatix® Acne Spot Care

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brand

Dermatix

campaign

Dermatix Acne Spot Care

vertical

pharma

solution

engagements

region

Indonesia

what Dermatix® wanted

To introduce its new launched Dermatix® Acne Spot Care and showcase its effectiveness on acne scar

To boost user interest by showing easy usability & efficacy of the product

mCanvas’
branding solution

format

interstitial

targeting

  • demographic
  • interest-based

execution

results

reach

2.7 mn

users

engagement rate

5.5%

average time spent

>10 sec

top 5 devices and cities
as per engagement rate

testimonial

Rouli Hosiana

Senior Brand Manager
Dermatix

We wanted to introduce our new launch product to a large female Gen Z audience as a solution to their struggle with acne scar/dark spots. we wanted to show a solution that not only showcased the efficiency of the product, but also stayed with them long after they interacted with the ad. with mCanvas, we could create an immersive visual and auditory experience that was short, fun and memorable. kudos to the team for executing a campaign that accurately reflected our end goal.

Rishi Oberoi

Head Of Digital
Havas

we were looking for some freshness, and new ideas to promote the product for Dermatix when mCanvas came along. our experience with mCanvas was exceptional, as they provided great out-of-the-box ideas, and executed them perfectly. The entire end-to-end journey was seamless, and helped us add a lot of value, even exceeding our client’s expectations.

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