brand
agency
campaign
vertical
solution
create awareness about OnePlus TV U1S
highlight the in-built Google assistant feature that enabled users to interact with the TV from anywhere in the room.
format
tech used
targeting
reach
6.5 mn
CTR
2%*
avg time spent
>6 sec
*(10 times the 0.20% industry average for mobile banner ads)
unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second 55% higher than Oracle Moat’s industry benchmark
impressions where the ad surface was 100% on-screen for any period of time 85% higher than Oracle Moat’s industry benchmark
length of time in seconds that an ad has been active and In-View 33% higher than Oracle Moat’s industry benchmark
unfiltered impressions that were determined to be delivered to an invalid endpoint 94% lower than Oracle Moat’s industry benchmark
Media Strategy Specialist
OnePlus India, OnePlus
since the very essence of the campaign was voice control, it was important for us to incorporate voice into the ad experience. mCanvas did a phenomenal job of providing users with a seamless virtual experience of using the TV within the mobile ad.
Associate Vice President
Initiative Media
this ad is an absolute masterpiece. not only did it enable users to physically interact with the ad, but it also reached customers in predefined areas with mCanvas’ regional targeting. further, we are thrilled with the exceptional results.