brand
agency
campaign
vertical
solution
promote its exciting free stay offer with a highly impactful mobile ad
leverage the popularity of a cricketing mega-event with its campaign ‘Full Vasool League’
encourage users to engage with the brand between the innings (during the break)
empower interested users to interact with the brand directly
format
targeting
reach
5.7 mn
engagement rate
2.8%*
*(14X higher than the 0.20% industry average for mobile banner ads)
Associate Director, Brand & Mobile Marketing
Goibibo
Leveraging the popularity of the popular cricketing event, mCanvas helped us deploy time targeting and reach users only while the matches were on. The customized CTA was highly effective in capturing interested users. Working with the Logicserve Digital and mCanvas teams was seamless, and we are pleased with the results.
AVP – Media Buying
Logicserve
Everyone wants to jump on the ‘moment marketing’ bandwagon, but it can be tricky to create a lasting impression in a cluttered ad space. mCanvas' innovative ad format Spotlight helped us to stay ahead of the curve and engage interested users.