Top brands that are creating a dent in the global mobile ad space with avant-garde mobile ads
Over 80%1 of the world’s population owns a smartphone, and digital marketers were quick to leverage mobile marketing to tap into these users. In fact, global mobile ad spends grew by 71%2, despite the pandemic. With brands across the globe increasingly aligning their marketing strategies to mobile, the competition is increasing. The challenge: stay ahead of the curve and create an impact. For a campaign to resonate with the audience, it is crucial to put customers at the center of the ad experience. New-age digital users are not passive consumers of content. They are selective about the type of content they choose…