Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19
COVID-19 has pushed brands to their limits and has seen them struggling to adapt to the ever-changing landscape of business during a pandemic. Marketers are constantly trying to solve the conundrum of how to navigate the uncertainty and stay ahead of curve. While the lockdown has been overly disconcerting for some, others have taken this as an opportunity to re-examine their marketing strategies. The result – accelerated digital transformation. Digitization of brands has been underway for some time now, but…