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When ads get personal

When ads get personal

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Smartphones are redefining the way brands can reach out to consumers. But a majority marketers in India feel that they are under-invested when it comes to advertising on smartphones. According to a recent Adobe Digital Insights 2017 report, around 89% of Indian marketers felt that they had under-invested in smartphone advertising in 2016. In smartphones, videos are the most popular choice for Indian consumers in consuming content. Indian consumers spend an average of 34% of their video viewing time on…

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Staring at possible $750 million loss, Google brings in third party help

Staring at possible $750 million loss, Google brings in third party help

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YouTube’s recent fiasco has once again raised questions about the efficacy of digital mediums given the number of cases of ad frauds, faulty reporting by major digital platforms and the issue of ad viewability. Analysts at Nomura report that Google might stand to lose as much as $750 million due to the advertiser boycott even as advertisers and agencies across the globe join their counterparts in the UK in withholding spending on YouTube and Google. According to one report, as…

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How much money do people like Dinchak Pooja earn from online videos?

How much money do people like Dinchak Pooja earn from online videos?

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Dhinchak Pooja went viral a week ago for her song ‘Selfie Maine Leli Aaj’ on YouTube. Many of you may have even shared it, commented on it or even trolled it. While you may laugh at the video, she is the one having the last laugh. The video currently has 7.1 million views on YouTube. She has 47,637 subscribers on her YouTube channel currently. Dhinchak Pooja is not the only one, just a while before this emerged DJ Piko-Taro video…

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Is ad-supported digital publishing lucrative?

Is ad-supported digital publishing lucrative?

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We stand at a cusp in the digital publishing ecosystem where experts are questioning whether ad supported journalism is lucrative any more. Medium’s CEO Ev Williams recently stated “…it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to.” What’s the solution, I ask? There isn’t one at the moment, but Medium is on a mission to figure it out. I’m all in for radical change, and I…

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