Could the Creative Bring about the Renaissance of Adtech?
Mobile ad blocking is at an all time high in our country. More than 40 percent users have mobile ad blockers installed. This makes me ask do consumers hate ads or do they hate the way they are done? When you dive deeper into the problem, you realize that users do not dislike the concept of ads. In a study carried out by HubSpot of ad blocker users, 83 percent actually said that they would be ok to see ads…