Mobile ad blocking is at an all time high in our country. More than 40 percent users have mobile ad blockers installed. This makes me ask do consumers hate ads or do they hate the way they are done? When you dive deeper into the problem, you realize that users do not dislike the concept of ads. In a study carried out by HubSpot of ad blocker users, 83 percent actually said that they would be ok to see ads…
Smartphones are redefining the way brands can reach out to consumers. But a majority marketers in India feel that they are under-invested when it comes to advertising on smartphones. Around 89% of Indian marketers felt that they had under-invested in smartphone advertising in 2016, according to a recent Adobe Digital Insights 2017 report. In smartphones video is the most popular choice for Indian consumers in consuming content. Indian consumers spend an average of 34% of their video viewing time on…
A decade or so ago, cinema was the big screen and TV the small screen. Now add to it, an even smaller screen. You don’t have to go too far to seek it either. At the nearest IT Park or the Metro station, even the market square, you can see millennial and IT professionals, staring in rapt attention at their hand-held screens.They run to a type. Sitting in their offices, riding in their cabs or hunched over their tablets in…
mCanvas launched Juice Machine today, a newsletter that picks out news bits about snazzy creative and advertisements from around the world. In the world of mobile advertising, creativity is oft forgotten with most users seething over deadbeat banners that mar their content consumption experience. Juice Machine attempts to bring the focus back on creative and showcase stunning campaigns and creative gigs from everywhere on the internet. Co-founder and CEO, Lavin Punjabi has often stressed on the importance of creative and…
Dhinchak Pooja went viral a week ago for her song ‘Selfie Maine Leli Aaj’ on YouTube. Many of you may have even shared it, commented on it or even trolled it. While you may laugh at the video, she is the one having the last laugh. The video currently has 7.1 million views on YouTube. She has 47,637 subscribers on her YouTube channel currently. Dhinchak Pooja is not the only one, just a while before this emerged DJ Piko-Taro video…
Picture this. You’re reading Buzzfeed’s post on your mobile phone, and suddenly an ad appears, telling you about Magnum’s latest offering – a chocolate-filled, vanilla-infused, fruit and nut covered frozen dessert. Lovely isn’t it? Don’t you wish you could just taste this delicious piece of information right away? Worry not. It’s possible. mCanvas has been using phone sensors and features in ads from 2015 to make ads engaging and interactive. If you browse through premium content sites, chances are you’ve…
We stand at a cusp in the digital publishing ecosystem where experts are questioning whether ad supported journalism is lucrative any more. Medium’s CEO Ev Williams recently stated “…it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to.” What’s the solution, I ask? There isn’t one at the moment, but Medium is on a mission to figure it out. I’m all in for radical change, and I…