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Category: Insights

Is the mobile platform under-utilised by brands in India?

Is the mobile platform under-utilised by brands in India?

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Smartphones are redefining the way brands can reach out to consumers. But a majority marketers in India feel that they are under-invested when it comes to advertising on smartphones. Around 89% of Indian marketers felt that they had under-invested in smartphone advertising in 2016, according to a recent Adobe Digital Insights 2017 report. In smartphones video is the most popular choice for Indian consumers in consuming content. Indian consumers spend an average of 34% of their video viewing time on…

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Mobile Soap Opera

Mobile Soap Opera

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A decade or so ago, cinema was the big screen and TV the small screen. Now add to it, an even smaller screen. You don’t have to go too far to seek it either. At the nearest IT Park or the Metro station, even the market square, you can see millennial and IT professionals, staring in rapt attention at their hand-held screens.They run to a type. Sitting in their offices, riding in their cabs or hunched over their tablets in…

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mCanvas launches Juice Machine – a newsletter that’s poised for the creative world

mCanvas launches Juice Machine – a newsletter that’s poised for the creative world

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mCanvas launched Juice Machine today, a newsletter that picks out news bits about snazzy creative and advertisements from around the world. In the world of mobile advertising, creativity is oft forgotten with most users seething over deadbeat banners that mar their content consumption experience. Juice Machine attempts to bring the focus back on creative and showcase stunning campaigns and creative gigs from everywhere on the internet. Co-founder and CEO, Lavin Punjabi has often stressed on the importance of creative and…

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How much money do people like Dinchak Pooja earn from online videos?

How much money do people like Dinchak Pooja earn from online videos?

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Dhinchak Pooja went viral a week ago for her song ‘Selfie Maine Leli Aaj’ on YouTube. Many of you may have even shared it, commented on it or even trolled it. While you may laugh at the video, she is the one having the last laugh. The video currently has 7.1 million views on YouTube. She has 47,637 subscribers on her YouTube channel currently. Dhinchak Pooja is not the only one, just a while before this emerged DJ Piko-Taro video…

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Is ad-supported digital publishing lucrative?

Is ad-supported digital publishing lucrative?

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We stand at a cusp in the digital publishing ecosystem where experts are questioning whether ad supported journalism is lucrative any more. Medium’s CEO Ev Williams recently stated “…it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to.” What’s the solution, I ask? There isn’t one at the moment, but Medium is on a mission to figure it out. I’m all in for radical change, and I…

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