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Category: Insights

Why Should Your Brand Run Outstream Video Ads?

Why Should Your Brand Run Outstream Video Ads?

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At this point, we are past discussing whether mobile video ads are the future of marketing or not. Given the exceedingly high video consumption on smartphones – 2.33 billion global viewers[1] to be precise, the talk is now about which mobile-first video ad format works best.  And, one format is garnering all possible accolades within this domain, namely – the outstream video ad. Not only is this format more immersive than the usual pre-roll, mid-roll, and instream ads, it operates as a standalone…

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5 Advantages of Mobile Video Advertising

5 Advantages of Mobile Video Advertising

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The first-ever video advertisement was televised after a baseball game on July 1, 1941, and forever changed the way the advertising world worked. This groundbreaking 10-second advert only cost the company $9 but brought returns worth the salt. What happened next is nothing short of revolutionary.   Today, however, video ads do not need big screens or massive billboards to prove effective. Mobile can deliver the same efficiency just as fast, and at half the ad spend. Further, mobile-first ads have allowed numerous brands to attract, engage, and convert prospective audiences anywhere, anytime.  …

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Top 5 Mobile-First CTAs that are Enabling Brands to Achieve their Marketing KPIs

Top 5 Mobile-First CTAs that are Enabling Brands to Achieve their Marketing KPIs

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The adoption and growth of mobile as a powerful advertising medium has skyrocketed over the past couple of years, the success of which can be attributed to the increasingly affordable prices of smartphones. Marketers have leveraged this growth by embracing mobile advertising, and it has paid off in great dividends. The advanced targeting capabilities, mobile-ready formats, sensors and features within smartphones, and more are what make mobile ads more engaging for brands.   One of the most compelling features of mobile…

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How Top Brands are Driving High Quality Engagements with mCanvas’ Mobile Ads

How Top Brands are Driving High Quality Engagements with mCanvas’ Mobile Ads

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Consumers are becoming increasingly conscious of their ad consumption preferences and are exercising their choices like never before. Brands, on the other hand, are facing the challenge where standard banners have led to fatigue, and consumers don’t seem to engage with them. This has compelled marketeers to go beyond standard ads to create experiences that drive engagement.  mCanvas, an ad tech platform offers mobile branding solutions at scale. We create impactful mobile experiences in our in-house studio by seamlessly blending storytelling with advanced smartphone sensors and features. These campaigns are then distributed through our media network of over 250 premium apps and websites. We also offer brand solutions for ‘video views’ – ads that drive high intent views on video…

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Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

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Top brands are now leveraging smartphone features and sensors like accelerometer, gyroscope, face, voice and smile detection and color recognition among others to create innovative ads that stand out. This aides in avoiding any customer fatigue that might be present with regular banner ads. Further, in order to create unique experiences that establish top-of-mind recall, mobile is the most functional medium. mCanvas helps brand reach their optimal potential by utilizing its in-house studio to create high-impact interactive mobile ads, which…

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Top 4 Leading Brands That Whisked Their Customers Off Their Feet On Valentine’s Day With Interactive Mobile Ads

Top 4 Leading Brands That Whisked Their Customers Off Their Feet On Valentine’s Day With Interactive Mobile Ads

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Valentine’s Day has always been synonymous with buying gifts and collecting experiences. From buying their favorite chocolates to planning that mini-vacation, users are willing to spend money on these to make the day of love a memorable one. In 2020, e-commerce brands alone have reported transactions worth between INR 10 – 20 crores in the week leading up the day of love. The grandeur surrounding Valentine’s Day is often attributed to the relevant and effective advertising campaigns. In the recent…

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From interactive videos to creative CTAs, here’s how top 5 brands are taking a new approach to video ads and garnering engagement

From interactive videos to creative CTAs, here’s how top 5 brands are taking a new approach to video ads and garnering engagement

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In an attention deficit mobile ad space, marketers have realized the importance of creating increasingly engaging ads. In an effort to make ads more interactive, brands have discovered the potential of video ads, as a surefire way of establishing strong brand recall amongst key market segments. Additionally, the consumption of video content has increased during the pandemic, making it a potentially lucrative strategy for marketers to tap in to. Providing advertisers with the opportunity to deliver impeccable storytelling ads in…

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Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

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COVID-19 has pushed brands to their limits and has seen them struggling to adapt to the ever-changing landscape of business during a pandemic. Marketers are constantly trying to solve the conundrum of how to navigate the uncertainty and stay ahead of curve. While the lockdown has been overly disconcerting for some, others have taken this as an opportunity to re-examine their marketing strategies. The result – accelerated digital transformation. Digitization of brands has been underway for some time now, but…

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Coca Cola, Bingo!, SBI Life and others are tapping, slicing and sliding their way into mobile marketing with Gamification

Coca Cola, Bingo!, SBI Life and others are tapping, slicing and sliding their way into mobile marketing with Gamification

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Marketers have stopped at nothing to create engaging ad experiences for users in the mobile ad space. With several tricks up their sleeve to retain users’ attention, gamified ads holds a prominent spot. Not only do they instantly engage users, but they also offer the opportunity for brands to get creative and distinguish themselves from competitors. Brands are partnering with mobile advertising companies in a bid to create impactful experiences and target the right market segments. Here’s a list of…

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Spearheading the programmatic revolution: How Cadbury, Maruti Suzuki, Panasonic, LGI and others are engaging users with advanced, interactive mobile ads

Spearheading the programmatic revolution: How Cadbury, Maruti Suzuki, Panasonic, LGI and others are engaging users with advanced, interactive mobile ads

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In their bid to unlock the full potential of mobile ads, marketers are exploring programmatic display advertising, a relatively new, yet rapidly growing discipline in India. Offering diverse tools and services, programmatic ad platforms have enabled marketers to create and deliver campaigns with an automated and data-driven approach. Hailed as the ultimate solution to streamlining the ad buying process, Indian marketers have been quick to take note of programmatic ad spending and with good reason. Enhanced targeting, access to real-time…

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