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As travel intent rises, tourism brands can win big with mobile-first interactive ads in 2023

As travel intent rises, tourism brands can win big with mobile-first interactive ads in 2023

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The global tourism sector is expected to grow to nearly $2.29 trillion in 2023, surpassing the peak reported in 2019. The world is ready to reclaim avenues of leisure and travel, which they couldn’t do during the pandemic. This pent-up demand and desire are fuelling what’s come to be known as revenge travel. Over 90% of Americans plan to travel in 2023, and 24% have set aside over $4,000 to turn these wanderlust plans into reality! With 18% of Americans…

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Break the language barrier with multilingual marketing for higher brand recall

Break the language barrier with multilingual marketing for higher brand recall

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Did you know that 60% of Indian consumers only purchase products that are advertised to them, in their native language? It’s no surprise that 90% of internet users in India choose to consume content (websites, mobiles, offline) in their regional language.  As a marketer or business, your brand message and marketing communication should reach the right audience, in the language they prefer. Studies show that online users are most likely to respond (especially on mobile) when advertising communication is in their…

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Shine Brighter this Ramadan with Innovative, Interactive Mobile Ads

Shine Brighter this Ramadan with Innovative, Interactive Mobile Ads

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Globally observed by over 2 billion people, Ramadan is the time for togetherness, connection and community. There’s no doubt that Southeast Asia (SEA) celebrates Ramadan (and Eid) on a massive scale.  For brands in the Asia Pacific region, Ramadan is a vital commercial period with many shoppers spending more time (and money) online, during this month. Using interactive and immersive mobile experiences, your brand can stay top-of-mind, while keeping your audience thoroughly engaged.  As per a Ramadan report by M&C Saatchi…

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CPG Brands Secure Top-of-Mind Recall Despite High Competition with Interactive Mobile Ads

CPG Brands Secure Top-of-Mind Recall Despite High Competition with Interactive Mobile Ads

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In a market with such high competition, Consumer Packaged Goods (CPG) brands find it difficult to retain top-of-mind recall. 57% of consumers switch to a new retailer to save money and 51% choose similar items from a different brand when their favourite item is out of stock. It is why CPG brands are some of the biggest ad spenders in the US, spending almost a quarter of their budgets on advertising.   CPG brands are tapping into the potential of interactive…

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7 Brands that hit it out of the park with mobile sensor ads in 2022

7 Brands that hit it out of the park with mobile sensor ads in 2022

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Every time you pick up your phone, you interact with a mobile sensor. You switch it on with a fingerprint lock, swipe and scroll to see content and zoom in or out to consume it thoroughly. Brands have been paying attention, stepping up their game to make the most of every tap and touch. In 2022, 236 brands partnered with mCanvas to create engaging and interactive campaigns, winning over the hearts and minds of their existing customers and reaching potential…

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Why Granular Targeting is Important in 2023?

Why Granular Targeting is Important in 2023?

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Historically, ad platforms segmented audiences based on first-level parameters such as age, location, or gender. Creating a successful advertising campaign today begins with a comprehensive understanding of your target audience. Broadcast advertising was the only form of advertising that was familiar back then. Publish your message on giant billboards, flood the airwaves with ads, take out full-page ads in magazines and newspapers. Basic strategy was to send as much information as possible, then the right people would hear it if…

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Cut Through the Clutter: A Marketer’s Guide to Effective Gamified Ads

Cut Through the Clutter: A Marketer’s Guide to Effective Gamified Ads

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Sunday mornings of Dog & The Bone and hours spent weaponizing arrow keys on a keyboard or a console to win a virtual race can form long-lasting memories. Upon recollection, these experiences bring along a rush of happy hormones. The importance of games and gamification in the lives of humans holds a crucial lesson for marketers: gamified ads have the potential to increase top-of-mind recall and positive sentiments. Gamified ads utilize a mobile device’s touch, motion, camera, microphone and other…

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Technology X Storytelling: Accelerate your Brand Strategy with Gamified Ads

Technology X Storytelling: Accelerate your Brand Strategy with Gamified Ads

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High engagement is every marketer’s dream. To spin a story so compelling that the audience stays until the end and takes an action — from engagement to results. Adland has been swiftly moving to newer avenues, from static banners to snackable content. The next phase of this journey is the gamification of ads, giving consumers a reason to stay with not just the ad but the brand itself, much beyond the purchase.  Gamification has always been a part of life…

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Top 10 unforgettable mobile branding ads of 2021

Top 10 unforgettable mobile branding ads of 2021

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As we stand at the precipice of 2021, we see how advertisers continued to turn to mobile as a platform to keep their customers truly engaged. From augmented reality to powerful motion sensors to harnessing the power of interactive video, this year has seen some of the best, most impactful mobile ads yet.   Here is the list of some of the best interactive mobile ads that captivated users in 2021.   Sony Pictures Entertainment turned to virtual reality to create buzz around the launch of superhero film Venom   One of the…

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Top brands that are creating a dent in the global mobile ad space with avant-garde mobile ads

Top brands that are creating a dent in the global mobile ad space with avant-garde mobile ads

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Over 80%1 of the world’s population owns a smartphone, and digital marketers were quick to leverage mobile marketing to tap into these users. In fact, global mobile ad spends grew by 71%2, despite the pandemic.   With brands across the globe increasingly aligning their marketing strategies to mobile, the competition is increasing.   The challenge: stay ahead of the curve and create an impact.   For a campaign to resonate with the audience, it is crucial to put customers at the center of the ad experience. New-age digital users are not passive consumers of content. They are selective about the type of content they choose…

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