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blog banner_top 10 impactful ad campaigns in 2023
10 Most Impactful Ad Campaigns In 2023 : See How Amazon, L’Oréal, Pepsi & Others Elevated Audience Engagement

10 Most Impactful Ad Campaigns In 2023 : See How Amazon, L’Oréal, Pepsi & Others Elevated Audience Engagement

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2023 has been a significant year on multiple levels. One thing’s for sure – with the world craving meaningful connections, boundless creativity, and relentless innovation, the stage has been set! Zooming in: Global brands partnered with mCanvas to turn the digital ad game into a joyride of innovation and engagement, with highly impactful ad campaigns in 2023. It’s like being on an advertising rollercoaster – every click unveils a surprise; twists and turns capture the audience’s attention; the ordinary becomes…

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maximize ad impact with efficient media buying
Supercharge Your Brand Impact with Efficient Media Buying

Supercharge Your Brand Impact with Efficient Media Buying

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In the digital ad world, efficient media buying is the make-or-break strategy. Inefficient wastage of ad spends can tank even the best of ad campaigns. This underscores the important role of targeting and planning in any advertising strategy, a core competency of mCanvas through managed and programmatic ad campaigns. unlocking the media universe: where targeting reigns supreme Targeting lies at the heart of any effective media buying and planning strategy. It’s the art of delivering the right message to the…

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The Rise of Interactive Mobile Ads: Key Trends and Statistics You Should Know

The Rise of Interactive Mobile Ads: Key Trends and Statistics You Should Know

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Discover the power of interactive ads and learn how to leverage these engaging experiences to captivate audiences and drive results. interactive ads: shaping mobile marketing In the era of ad overload, interaction is key. It’s no secret that traditional static banner ads have taken a backseat, necessitating interactive ads that achieve engagement and captivate audiences. Leveraging these formats enables brands to not only captivate their audiences but also gather valuable insights and drive better results. By focusing on personalization, entertainment,…

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immersive experiences increase human attention
Elevate Your Mobile Advertising Strategy With Immersive Experiences For Your Brand

Elevate Your Mobile Advertising Strategy With Immersive Experiences For Your Brand

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Creative technology has revolutionized the way we interact with smart devices. From touchscreens to voice recognition and gesture control, innovation has made our daily lives easier and more efficient. With innovation, though, comes challenges. The (Internet of Things) IoT’s early adoption in the mid-2010s led to a fragmented ad ecosystem that became more apparent as the popularity of smart devices began to grow. Allied Market Research reported that the global streaming devices market is estimated to reach $18.97 billion by…

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Can Interactive Mobile Ads Break Through The Clutter With Festival Marketing?
Increase The Attention Span; Break Through The Festival Clutter With Interactive Ads

Increase The Attention Span; Break Through The Festival Clutter With Interactive Ads

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More than just celebrations, festivals present a unique opportunity for brands to connect with their target audience and make a lasting impact during this highly commercial period. In today’s digital age, mobile advertising has emerged as a powerful tool to capture the attention of online consumers during the festive season. According to a Redseer report, online retail platforms achieved sales of $5.7 BN (or ₹40,000 CR) within only the 1st week of festive season sales last year, a robust 27%…

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100% attention not equal to viewability
Attention Vs Viewability: Why 100% Viewability Doesn’t Guarantee 100% Attention

Attention Vs Viewability: Why 100% Viewability Doesn’t Guarantee 100% Attention

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Capturing audiences’ attention has become more challenging than ever. While achieving 100% viewability may sound impressive, it doesn’t necessarily mean users are truly engaged with your ad content – viewability falls short of revealing the true impact of ads on consumer engagement and brand recall.  As mobile usage continues to rise and traditional platforms like TV are losing ground, advertisers find themselves in an epic battle to out-innovate and woo the ever-elusive consumer. 53% of all ad formats were able…

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Unleash Your Brand’s Superpowers: How mCanvas’ Interactive Programmatic Ads Save the Day

Unleash Your Brand’s Superpowers: How mCanvas’ Interactive Programmatic Ads Save the Day

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Did you know that by infusing mobile sensors and features into programmatic ads, your brand can make mobile ads much more engaging — giving your users a chance to interact and immerse in your brand’s story? How can you make a lasting impact in today’s advertising world? Tricky, right? Say hello to mCanvas as a superhero of programmatic advertising. Get ready for innovative mobile ad formats for programmatic advertising in Europe and the USA – and enhance consumers’ attention span…

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Breaking Through The Noise: Innovative And Creative Mobile Ads To Connect With Gen Z And Millennials

Breaking Through The Noise: Innovative And Creative Mobile Ads To Connect With Gen Z And Millennials

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Did you know there are 307 million smartphone users in the US? 97.64% of Gen Z and 97.61% of Millennials in the US use smartphones. How do you tap into this growing consumer group and create content they want to engage with? In this blog, you’ll learn how innovative mobile ad formats, such as interactive and gamified ads, can create exciting and engaging ad experiences. The Need for Innovative Mobile Ads With the rise of social media platforms and streaming…

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IPL 2023 Advertising_blog banner
5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

5 interactive mobile ads that engaged cricket fans and scored big with IPL Advertising

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The 16th season of the Indian Premier League is in full gear, and we just can’t keep calm!IPL 2023 is bigger & better than ever. According to the financial express, from approx. 10,000 crore INR advertising budgets across TV & digital this year, 60% is dedicated solely to IPL. Experts believe that the telecom, automobile, consumer tech, e-commerce, and gaming sectors will lead the advertising game during IPL 2023. As per the TAM sports report. 14 new categories and 53…

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Mercedes, BMW, Audi, Jaguar & Jeep take the fast lane to reach higher CTR with interactive mobile ads

Mercedes, BMW, Audi, Jaguar & Jeep take the fast lane to reach higher CTR with interactive mobile ads

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Driving interest in luxury cars is an experience that’s difficult to sell using static banner ads. As per a recent report, buyers expect a highly exclusive experience. They seek continual engagement and personalized experiences through the purchase journey. Brands must not just maintain a luxurious look and feel across the communication but also create an immersive experience. Interactive mobile ads can help automotive brands offer buyers a slice of luxury, driving exceptional engagement and click-through rates. Let’s deep dive into…

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