Unleash Your Brand’s Superpowers: How mCanvas’ Interactive Programmatic Ads Save the Day

Did you know that by infusing mobile sensors and features into programmatic ads, your brand can make mobile ads much more engaging — giving your users a chance to interact and immerse in your brand’s story?

How can you make a lasting impact in today’s advertising world? Tricky, right? Say hello to mCanvas as a superhero of programmatic advertising. Get ready for innovative mobile ad formats for programmatic advertising in Europe and the USA – and enhance consumers’ attention span with higher brand recall!

So, how can you take programmatic advertising to the next level? Think innovative ad solutions, cutting-edge technology, and data-driven strategies. mCanvas has proven how our solutions revolutionize programmatic advertising and help brands overcome challenges, conquer their competition, and achieve extraordinary marketing success.

The Power of Our Innovative Ad Formats

Our cutting-edge ad technology enables brands to captivate their target audience and create memorable brand experiences – meeting the growing needs for programmatic advertising, a channel that sees 19% of advertisers increasing their programmatic spends due to better ROI and performance (source: ROI Revolution).

So, how does an interactive ad improve performance? By leveraging our interactive and creative ad formats, we help brands unleash their superpowers and forge deeper consumer connnections, grabbing higher attention and leading to a higher brand recall.

Real-Life Examples of Our Work

BMW launched its iX, the electric vehicle by encouraging consumers to engage with the ad. The gamified ad gives a 360-view of the car while showcasing the internal and external features of the car. Leveraging the ‘press and hold’ and ‘swipe’ sensors the audience could know all about the car presented.​

The BMW iX campaign reached 2.04 MN users, achieving an engagement rate of 4.4% (22X above industry benchmarks), and had users engaged for 10 seconds on average.

Sony promoted the latest installment of its Venom series – Venom vs Carnage with an innovative concept that leveraged a combination of motion sensors and virtual reality to provide users with a highly immersive and thrilling gamified experience.​

The Sony – Venom vs Carnage mobile ad achieved an amazing CTR of 10.6% which is 53 times higher than industry standards. The campaign achieved 1.8 MN reach and had users engrossed with the gamified creative for an average of 7.5 seconds.

So, what are the benefits of programmatic advertising for your brand?

Generating Transparency & Empowering Brands

Programmatic advertising brings more transparency to the ad ecosystem, revolutionizing how brands and advertisers interact with the digital landscape. 

It’s common knowledge that, unlike traditional advertising methods, programmatic advertising provides a transparent and data-driven approach to buying and selling ads But, with mCanvas’ interactive ads, you gain the ability to leverage full control of campaigns and increase user engagement in a unique and exciting way.

Since interactive ads are also programmatic, they offer more transparency and allow brands to optimize their ad budgets. Programmatic advertising helps brands by providing the knowledge, tools, and accountability to make data-driven decisions, thus empowering brands to achieve their KPIs with effective results. As brand marketers become all the more cautious of their ad spend, transparency plays a role now more than ever before.

Embracing Cutting-Edge Technology

To stay ahead, we embrace cutting-edge technology that elevates programmatic advertising to new heights – leveraging the constant growth of the programmatic market which saw spending in the UK increase by 29.41% in 2021 (source: Statista). 

Dynamic content sequencing, machine learning algorithms, and real-time optimization ensure that the brands we work with deliver the right message to the right audience at the right time. With mCanvas, marketers can take full control of ad campaigns to ensure complete optimization and effective targeting. 

By utilizing the power of automation and advanced targeting capabilities, we allow brands to reach their customers with precision and maximize campaign performance.

Leveraging Data-Driven Strategies

Data is crucial in programmatic advertising, and through robust data analysis, we can uncover valuable insights into consumer behavior, preferences, and trends. 

With this knowledge, brands can make informed decisions, personalize their campaigns, and deliver highly targeted messages. We can empower your brand by leveraging data-driven strategies to optimize ad performance. 

Overcoming Challenges and Conquering The Competition

Capturing the attention of potential consumers in the modern digital world and understanding the advertising ecosystem is a complex task, with more companies using programmatic advertising day by day (in the US B2B programmatic advertising saw an increase from 24 thousand to 35 thousand in 2021). 

With the power of programmatic, we help your brand overcome these challenges and conquer your competitors. Together, mCanvas helps your brand gain a competitive edge through creative storytelling, immersive experiences, and personalized interactions. 

By breaking through the clutter and capturing your audience’s attention, you can beat your competition and establish yourself as an industry leader.

Achieving Extraordinary Marketing Success

Our ultimate goal is to help you achieve extraordinary marketing success. 

By providing the tools, technology, and expertise needed to unleash your superpowers, we’ll empower your brand to create impactful campaigns that resonate with your target audience. 

You can achieve remarkable marketing results that exceed expectations with enhanced engagement, increased brand awareness, and improved customer loyalty.

So, what do we know, and how can it transform your advertising strategy?

$600 BN is spent on digital advertising worldwide. In 8 in every 10 cases, it doesn’t achieve the desired impact for the brand, which equates to a wastage of almost $500 BN!

With digital ads being activated programmatically, how can brands improve their impact, especially with the imminent loss of cookie-based targeting, and diminishing attention spans with mobile usage dominating audiences’ screen time?

Through innovative ad formats, cutting-edge technology, and data-driven strategies, we equip brands with the power to unleash their superpowers and conquer the UK and US markets. 

In this world where brands constantly seek to achieve marketing success and make a lasting impact, mCanvas emerges as the superhero of programmatic advertising. 

So, it’s time to unleash your brand’s superpowers and make us your trusted ally with programmatic advertising. Together, we can save the day and leave a lasting legacy in the hearts and minds of your audience.

Contact us to learn how to create effective, creative mobile-first content for your brand. Unleash your superpowers with programmatic advertising and conquer the global market!