Sunday mornings of Dog & The Bone and hours spent weaponizing arrow keys on a keyboard or a console to win a virtual race can form long-lasting memories. Upon recollection, these experiences bring along a rush of happy hormones. The importance of games and gamification in the lives of humans holds a crucial lesson for marketers: gamified ads have the potential to increase top-of-mind recall and positive sentiments. Gamified ads utilize a mobile device’s touch, motion, camera, microphone and other…

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