Augmented Reality (AR) is the next big thing for brands: Frooti, OnePlus, TATA and other brands are leading the way
Augmented reality (AR) has become a buzzword in the online tech space. Almost everyone has heard of Pokémon GO, the AR mobile game. But the innovation isn’t exclusive to the gaming industry. It has shown great promise even in the mobile ad space, and brands have been quick to incorporate AR into mobile-led ad campaigns that have proven to enhance user engagement. We’ll let these examples do the talking. Here are the five best AR-led campaigns on mobile. Frooti –…